The James Cropper Speciality Papers brand strategy is based on 4 principles:

• We offer bespoke solutions, developed together with our customers, in a creative and effective way
• We build and maintain our position as a leading player in each of our chosen segments, based on the outstanding service, quality, innovation and value we provide to our customers
• We will continue to invest in and train our people, so that their knowledge, experience and skills enable us to build mutually beneficial partnerships with our customers
• We will ensure that we effectively manage all our activities related to sustainability, in line with our core values, and take care of our available resources and assets through working closely with our stakeholders in investment and continuous improvement