Gerald, Lazerian and James Cropper

A paper dog that stands on his own four legs and has been around the world

Gerald from James Cropper on Vimeo.

Gerald is a special dog and a lifelong friend of James Cropper. Designed by Manchester-based studio, Lazerian, the proud paper canine holds a special place in the hearts of art and design enthusiasts the world over, and among everyone at James Cropper.

The Gerald & James Exhibition saw James Cropper and Gerald come together, opening on Thursday 16 May 2013 with an exclusive launch in Tribeca, Manhattan as part of NYCxDesign. The show celebrated not only Gerald’s distinctive profile, but the growing presence of James Cropper in the US luxury packaging market and the culmination of a two year design collaboration, involving a global community of artists, designers and illustrators.

A seamless blend of art and technology, Gerald was designed by Lazerian’s Liam Hopkins and 3D designers Richard Sweeney; it was customised by 105 of the world’s leading image makers on an invite-only basis, from graffiti and street artists to commercial designers and editorial illustrators. It is increasingly recognised as a rising star in contemporary design having secured the attention of the international art and design media.

“Gerald is an iconic 3D paper sculpture created from our materials and customised by 120 of the world’s leading image-makers”, explained Mark Cropper, the sixth generation chairman of James Cropper. “We loved the project since its conception as there are so many parallels with our own values and work in the luxury space – like Gerald we constantly strive to explore the creative potential of paper. Anything is possible, whether it be colour, texture, feel or technical and environmental parameters.”

The success of Gerald and the partnership was also celebrated with the launch of a limited edition fine-art book, published by James Cropper. Naturally using the British mill’s own materials, it is the company’s first foray into publishing, though its pedigree is second to none. “The last author that the proprietor of our paper-mill published was William Wordsworth”, explains Mark Cropper. “His 1835 Guide to the Lakes – his personal tribute to the region he made so famous – was produced here by the paper business my family purchased in 1845.”

For more information about Gerald, visit his website at www.gerald.lazerian.co.uk