JAMES CROPPER BRINGS TAILOR MADE TO THE BIG APPLE

British master papermaker James Cropper is ramping up its presence across the pond with the launch of its Tailor Made service at this year’s Luxe Pack New York exhibition.

British master papermaker James Cropper is ramping up its presence across the pond with the launch of its Tailor Made service at this year’s Luxe Pack New York exhibition.

Attendees at the event, which takes place on 10 and 11 May 2017, will be able to delve further into the company’s Tailor Made service, which has been launched to allow brands to develop unique, custom-made paper solutions for brand presentation and packaging.

Susan Wilson, group packaging director at James Cropper, said: “We’ve always focused on creating personalised solutions for brands but now, with Tailor Made, we’re taking our bespoke service to a new level – and we’re sure it will be well received in a city as stylish as New York. With a wealth of experience in the world of premium and luxury, we’re very aware of how important it is for luxury brands to stand out and express their individuality through their packaging, and we’re here to work closely with them to facilitate that.”

The Tailor Made service offers a wide range of bespoke solutions, with clients able to choose everything from the individual fibres used to make paper to the ways they’re engineered, coloured, embossed and converted. For example, beautiful shades of unusual and tactile paper finishes can be developed for a sophisticated impression.

Retailers looking to boost their environmental credentials are expected to be impressed with James Cropper’s policy of all fresh fibre being sourced from sustainably managed forests, as well as its use of ingredients such as coffee cup fibre or post-consumer waste.

James Cropper has been carefully stewarded and nurtured by six generations of the Cropper family from its historic home in the English Lake District, and is renowned globally for its expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.

Ivan Iannetta, packaging industry expert and USA sales manager at James Cropper, said: “The Tailor Made service allows clients to focus on their vision and let their imaginations run wild, enabling them to tell their story through paper and packaging. We bring these ideas to life, using the experience, tools and expertise we’ve developed over almost two centuries.

“Our rich papermaking know-how and capability, combined with an innovative approach and superior craftsmanship, mean that the creative possibilities of such a versatile product are virtually endless. The result is a truly custom-made and sustainable paper that perfectly complements and elevates a brand’s offering.

“James Cropper takes great pride in producing papers with a difference, unique to each brand. Combining our world-leading skills in colour-matching and post-production capabilities – such as embossing, laminating and coating – enables us to create papers for an extensive range of retail applications across presentation boxes, retail display, luxurious packaging and beautiful bags.”

Vincent Villeger, a creative consultant for the luxury packaging sector, said: “Uncoated, coloured papers provide an understated, warm and tactile feel, also allowing for maximum contrast against metallic foils. I consider them an essential component of brand consistency, and an integral part of the luxury packaging experience, which is why I try to use them whenever the project allows.

“Throughout my career, I have had the opportunity to develop many bespoke shades – a real treat for any designer – and in order to justify the decision to develop a bespoke paper, the results must be nothing short of perfectly accurate and consistent. James Cropper understands this and, thanks to the dedication of their teams and their collaborative approach, they have always been able to deliver to my high standards.”

To find out more about the ‘Tailor Made’ service, visit James Cropper at Stand B116.