James Cropper’s customers in the Far East gained another point of contact and local knowledge in the region when the company opened a regional office in China’s major trading hub, Guangzhou, in April 2013. The move also saw the formation of James Cropper (Guangzhou) Trading Co. Ltd.
In exporting the James Cropper brand from England’s picturesque Lake District and creating a new administrative function in Guangzhou, the company strengthened its ties with existing customers and took steps to engage with more of Asia’s top brands and converting specialists. Newly appointed General Manager in Guangzhou, Christine Lu, has strengthened the manufacturer’s base of local expertise in the region, joining Wenhui Liu as the Business Development Manager and Maurice Tsang in place as Regional Manager, based in Hong Kong since 2010 and 2012 respectively.
James Cropper launched their enhanced presence in China with a series of special events, starting with the Luxepack Shanghai exhibition, followed by a celebratory reception for local business leaders at the exclusive Johnny Walker House in Shanghai.
Central to the celebrations were both the presentation of the office and staff team from Guangzhou, but also the introduction into the Asian market of paper products produced through James Cropper’s pioneering recycling processes.
During their visit to China, James Cropper Chairman, Mark Cropper and Commercial Director, Chris Brown were presented with the first ever Luxepack Shanghai In Green Award, achieving the highest level of industry recognition for eco-friendly packaging innovation for the second time in six months.
Presenting the Cocoa Paper, a product which contains 10% cocoa shell content, an otherwise wasted bi-product of chocolate production, the 170 year old luxury paper and packaging specialist caught the eye of jurors including Damien Parenteau of Chanel China and Qilian Wang, President of Richun Tea Ltd. The award followed the In Green Award win at Luxepack Monaco in October 2013 after showcasing the world’s first recycling process for plastic-lined paper coffee cups.
Mark Cropper, sixth generation member of the Cropper family and Chairman, said: “Our papers are appreciated in China and across Asia because of their quality, the bespoke options we offer and the high levels of customer service that we take pride in providing. To deepen our commitment to China we have expanded our regional team and opened a trading office. It is our expectation that, after a stabilising period, we will see further growth in the use of our British-made papers in China and throughout Asia.”
Chris Brown, Commercial Director of James Cropper said: “We welcome our new colleague in China, to a company with 170 years of paper making tradition. Together we are looking to the future with every confidence that our papers will suit all aspects of packaging and business stationery requirements required in the region’s competitive luxury market. Our expertise and flexibility means that we are confident of increasing our presence in China by leading through innovation as well as offering the highest standards of customer care.”