JAMES CROPPER EXPANDS OFFERING IN CHINA AHEAD OF LUXEPACK

British master papermaker James Cropper has expanded its offering in China with the launch of a new paper, Genuine UK Black, which will be showcased at LuxePack Shanghai on 12-13th April 2017.

British master papermaker James Cropper has expanded its offering in China with the launch of a new paper, Genuine UK Black, which will be showcased at LuxePack Shanghai on 12-13th April 2017.

The non-carbon, deep black paper, which has been designed especially for the Chinese market, has a very high rub resistance and the colour is bleed-fast. It is also FSC certified, and with 40 per cent of its composition being post-consumer waste, makes it an environmentally conscious choice.

Genuine UK Black is the latest in a sequence of paper innovations by internationally renowned James Cropper, who have been perfecting the art of papermaking in their English Lake District location for six generations. Maurice Tsang, Regional Manager for Asia at James Cropper, said: “With Genuine UK Black, we’ve harnessed technology, science and skill to create a unique black paper with a strong environmental pedigree. Matching dyes, pigments and fibres, we’ve created a paper that, being non-carbon, lends itself perfectly to creative work incorporating metallic foil printing.”

The new paper is suitable for a range of applications, including luxury goods, packaging, printing, advertising brochures and annual reports, and is available locally from the new James Cropper warehouse in Shenzen (Guangdong).

James Cropper has also launched to the Chinese market its existing Carvetian Suede range of papers, which mimics the luxurious look and feel of suede in paper form.

Maurice added: “We’re delighted to be bringing to market both a brand new product in Genuine UK Black and what’s already become a popular choice among luxury packaging designers, Carvetian Suede. We’ve been making exceptional quality papers at our mill in Great Britain for over 170 years and are excited to be growing our presence in China with these new launches that are serviced by our team in China – we can’t wait to see how they’re received.”

James Cropper will be showcasing these products – along with its first range of food contact-approved papers, Dolcelicious, and its Tailor Made service offering bespoke papers in customer-specified colours, weights, textures and finishes – at the creative packaging exhibition LuxePack Shanghai.

James Cropper will be at stand E12.

For more information about Genuine UK Black, contact maurice.tsang@cropper.com.

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