British master papermaker James Cropper is inviting brands to celebrate their uniqueness by unveiling its new ‘Tailor Made’ service at this year’s Packaging Innovations and Luxury Packaging exhibitions.
With over 170 years of experience providing innovative, custom-made paper products, James Cropper understands the need for brands to stand out and, this year, the Lake District-based business is placing particular emphasis on these credentials with the launch of Tailor Made. The service will be showcased at the exhibitions, which take place on 14 and 15 September at Olympia in London.
Susan Wilson, Global Packaging Director at James Cropper, said: “Creating personalised solutions to brands’ paper requirements has always been at our core but now, with Tailor Made, we’re taking our bespoke service to a new level. Being fully immersed in the world of premium and luxury, we know how important it is for brands operating in that sector to stand out and express their individuality through their packaging, and we’re here to work closely with them to facilitate that.”
The extensive variables available through the Tailor Made service range from the individual fibres used to the ways they’re engineered, coloured, converted and embossed. For retailers wishing to advocate sustainability, for example, ingredients such as coffee cups or post-consumer waste can be used, while unique shades of soft-touch papers can be developed for a sophisticated impression.
Susan continued: “The Tailor Made service allows brands to tell their story through paper and explore the endless creative possibilities presented by such a versatile product. We allow clients to focus purely on their vision and let their imaginations run wild – then we bring their ideas to life, utilising the experience, tools and expertise we’ve developed over almost two centuries. The result is a truly custom product that perfectly complements and elevates a brand’s offering.”
Packaging Innovations and Luxury Packaging bring together over 170 leading suppliers and over 4,000 packaging buyers to share ideas and forge working relationships. The two-day event will also feature a range of seminars and networking events.
Attendees will be able to browse a selection of James Cropper’s premium paper ranges and packaging solutions, while experts will be on hand to provide individual consultations.
James Cropper will be at Stand H14, click here for your free visitor pass to the exhibition.