Strong business to business digital marketing skills.
Creative and Innovative, willing to work off own initiative.
Excellent business writing and verbal communication skills.
IT Skills – Proficient in Powerpoint, Word & Excel
Past experience in working within a B2B environment.
CRM experience, preferably with Microsoft Dynamics 365
Digital content marketing experience.
Email marketing experience.
SEO, Social Media and Google Analytics experience.
Experienced with Social Media platforms such as Hootsuite and Social Bakers.
Experience with using Content Management Systems such as Wordpress, Umbraco, Craft, etc
Awareness of GDPR regulations would be helpful.
Good project management skills.
Degree Educated preferably with marketing qualification
Online Marketing - Content Marketing, including website pages, case studies, articles, blog writing, social media content, webinars, demos and videos.
Management & on-going development of Company website, working with the company’s appointed digital agency.
Managing SEO programme
Responsible for the CRM marketing module, including involvement in lead generation campaigns.
Analytics - Evaluation of marketing campaigns including analysis and reporting using Google Analytics and Social analytic tools.
Email Marketing – Creation and distribution of relevant email content.
Support - Other marketing communications support as required.
Why James Cropper Paper?
James Cropper is a specialist paper manufacturer in north-west England. The company has developed a strong range of technical capabilities, making it a global player in high quality coloured and bookbinding papers, niche digital solutions, luxury packaging and offering unique bespoke materials. A business of around £75m, it has important market shares in the USA, China, the Far East, Europe and the UK.