Head of Marketing (AKA Chief Growth Hacker)

An ambitious role for an individual who has the desire to explore, engage and innovate within the marketing sphere.

A member of the Leadership Team within Technical Fibre Products (TFP) working alongside world-class engineers and technical developers. To create impactful strategies and compelling campaigns that have an agility to adapt with rapid growth, diverse audiences and challenging global industries.

Led by the business purpose to produce advanced materials that make a difference; providing solutions for a cleaner, greener and safer world.

Responsibility:
Lead the marketing department. Evaluating and developing marketing strategies in line with strategic objectives. Providing insight to product demand, customer engagement and segmented analysis.

Responsible for identifying and developing material propositions to exploit opportunities in new and existing target segments & geographies.

Bring to life the brand proposition by leveraging research to inform key decision makers and deliver against key brand performance indicators.

Work with the sales department to develop pricing strategies to maximise profits and market share whilst balancing customer satisfaction.

Application:
This is a full time position with the opportunity to work within a hybrid model.

The successful candidate can expect to receive a competitive salary, as well as a range of fantastic additional benefits such as: bonus scheme, company car and pension.

Applicants should be educated to degree level or equivalent.

Growth in the renewable energy sector and the hydrogen economy is of strategic importance in our vision to enable a cleaner, greener future. Our aim in the next 5 years is for the majority of our sales to come from applications that support the Global drive to net zero carbon emissions, enabling the energy transition. TFP specialise in enabling our customers to develop market leading solutions, in areas such as PEM water electrolysis, hydrogen fuel cells, wind energy and carbon capture.

TFP is part of James Cropper PLC, leaders in advanced materials and paper products with an operational reach in over 50 countries with sites across the UK and USA. Using materials from cotton and wood to carbon fiber to support industries from packaging, digital imaging and aerospace with products that are at the cutting edge of performance.

If you would be interested in working for TFP, part of the James Cropper Group, then please send in a CV and covering letter to recruitment@cropper.com or apply via our careers page on the company website www.jamescropper.com
by Monday 30 June 2022.

Why Technical Fibre Products?

Technical Fibre Products (TFP) is a speciality wet-laid nonwoven manufacturer, producing a diverse range of high performance veils and mats for an array of challenging applications. TFP primarily operates within the Automotive and Aerospace markets whilst also providing cutting edge solutions in the Defence, Energy, Consumer Electronics, Industrial, Construction and Healthcare markets. Our customers are leaders in their chosen fields.

Our core capability is working in partnership with customers to provide solutions for technically demanding challenges. Whilst the portfolio readily provides immediate solutions, many products are developed specifically to meet the unique needs of customers for both high and low volume requirements.

https://www.tfpglobal.com/