Digital Arts: What's influencing colour?
A new report has surprising answers.
The oncoming end to the creative year is known for forecast trends, guides to colours designers may need to be aware of come New Year's.
A welcome and thought-provoking antidote is Progressive Palettes, a report published today by materials and paper products group James Cropper that looks away from flashy shades and delves deeper into the various factors affecting colour choice in branding.
Canvassing the thoughts and opinions of over 500 designers, the report comes with analysis from creatives leads at Lush and Burberry for an in-depth look at colour use from packaging to social media.