Celebrating the natural beauty of the region, the never-ending evolution of technology in paper manufacture and unrestrained creativity in contemporary design, the lavishly presented calendar offers unexpected views of the National Park’s famous, untamed landscape. Aiming to engage the viewer in twelve consecutive moments of contemplation, each month reveals a small part of the region in abstract form, the flowing geological ridges foil pressed into specially selected, coloured papers from the James Cropper range.
Each body of water has been made to stand out as a die-cut in the design, making the most breath-taking features of the landscape affect the same sense of drama on the calendar’s design. Almost at random, these jagged cuts form new versions of the map, triggering frequent colour-clashes as the paper selected for later months appears randomly through the holes in the previous pages.
Created by Manchester design studio, Hand, in collaboration with the luxury paper maker James Cropper, the calendar has been designed to reveal its full glory at the end of the year, when the pages can be stripped of a perforated panel denoting each day of the year, leaving squares that make up a the complete map of the dramatic lakes and fells when placed side-by-side. It is a gift that the team at James Cropper hopes communicates not only their goodwill, but the versatility and sustainability of their processes and papers.
Progressing through the calendar, the palette chosen for the calendar pages has been purposefully selected to reflect the seasonal climate. Opening with light colours of cream, pebble and ash that denote the muted hues of winter, the calendar moves through to the sunshine of June with a vibrant yellow. The lush green of August gives way to the purples and reds of autumn’s leaf fall, before ending the year in the luxurious red of Christmas.