Exquisite products made from nuts are sold by Barry Callebaut under the brand La Morella Nuts for demanding retail clients as well as for further processing. The brand unites unique know-how on growing, harvesting and processing nuts which is reflected by their superior quality. Du Caju Printing developed a carton for Barry Callebaut, the world’s number one in all things chocolate manufacturing, that combines the best of both worlds: chocolate bars with perfect crunchy nuts.
The packaging is part of a range of communication measures designed to be brand ambassadors for the traditional craftsmanship at La Morella. Hand-drawn figures depicting each phase of production have been replicated on a printing die which has been deeply embossed in a Natural black board from James Cropper. Details in foil printing create depth and contrast. This sophisticated carton lets the product speak for itself, while at the same time telling the story of natural origins and perfect craftsmanship.
This was a deceptively simple pack that utilised matt black cartonboard to enhance the look. This was further highlighted by quality printing and all over embossing that gave the carton a pleasant and appealing feel. The design of the embossing also cleverly reflected the texture of the chocolate and nut confectionery inside.
Emotions other than simply vision are necessary to make a pack truly appealing and feel or touch is one that is being increasingly used to ensure consumer appeal. Confectionery is a very competitive market and the Judges felt that this carton offered various elements to give it the best chance of attracting consumers at the point of sale.