JAMES CROPPER TOASTS ANOTHER INDUSTRY WIN WITH RUINART CHAMPAGNE
2020 Luxury Packaging Awards: Winner of Luxury Resource Efficient Pack is COLOURFORM™ & Pusterla 1880
Known for beautifully designed moulded pulp packaging, COLOURFORM from James Cropper has taken home a prestigious award from the Luxury Packaging Awards for its collaboration with champagne house, Maison Ruinart.
The expert panel of judges agreed on the winners and thought that the project scored many wins in environmental areas using material that is recyclable practical and highly premium. One judge remarked that it was a true example of packaging innovations.
The Luxury Packaging Awards 2020 had been postponed from the original 2020 date follows a number of recent wins for our work with Pusterla 1880 for the iconic champagne brand, Maison Ruinart.
The multi award winning 'Second Skin' case is made entirely from James Cropper’s COLOURFORM™ moulded fibre innovation and is nine times lighter than the previous box, reducing the carbon footprint by 60%. The disruptive design has been revered as setting a new standard in responsible luxury packaging.
“The case, made entirely from COLOURFORM™ moulded fibre, elegantly demonstrates our passion for innovation which respects our environment, people and communities which has been, and continues to be the driving force of our business."
COLOURFORM’s partnership with Pusterla 1880 and Maison Ruinart, the very first champagne house founded 290 years ago, has been a long-term project focused on reimagining the packaging solution.
Achieving harmony between the use of a recyclable material and the need for functionality, whilst retaining a highly premium feel befitting the Maison Ruinart brand.
Previous wins for the collaboration with Maison Ruinart include the Best Folding Box gong at the Formes de Luxe Awards, the Resource Efficiency prize at the Sustainability Awards and Les Trophées Champenois 2020 ‘Packaging of the Year’ award.
“This award acknowledges consumer demand for sustainable packaging solutions and highlights the very best eco-designed and responsible approaches. We are so proud of this project and absolutely thrilled to be recognised in the industry for the pioneering work we have created in collaboration with Maison Ruinart."Patrick Willink, Managing Director COLOURFORM™
