Our goal is to always be an early responder
There’s a new dawn of opportunity afoot; packaging is no longer ‘just a box’ and change is coming thick and fast. The challenge for brands now is to deliver against future thinking in order to meet consumer expectation.
Electro-active polymers are developing at pace presently. This material, while proving to be too brittle now, could have the capability to change shape on demand in the future – whether it be via touch or voice.
Innovations such as these will force consumers to consider a product’s full lifecycle, and place more ownership on purchasing responsibly. In addition, and in the luxury sector in particular, design and customer experience must not suffer.