COLOURFORM™ ‘INSPIRE’ Collection 2022
Following the award winning ‘Second Skin’ packaging which revolutionised the champagne market with Maison Ruinart, COLOURFORM™ launched their new packaging design collection named ‘Inspire’ at LUXE PACK 2021.
Created to excite and inspire by illustrating limitless design possibilities, while delivering on the need for environmentally friendly packaging, COLOURFORM™ presented these concepts for the first time in Monaco.
The Inspire collection’s first four designs challenge traditional approaches to packaging design across multiple luxury sectors including premium drinks, cosmetics, eyewear and jewellery and watches.
Created to excite by illustrating limitless design possibilities, while delivering on the need for environmentally friendly packaging, COLOURFORM™ presents Topper, Kiss, Orb and Pebble concepts.
Blending technological solutions and innovative design with a growing eco-conscious consumer mind-set, COLOURFORM™ is a thermoformed, moulded fibre packaging solution, offering a full service direct to brands.
With the ability to create mono-material, premium packaging, the multiple award-winning company is the latest innovation from the James Cropper group.
“The INSPIRE collection demonstrates the expert design and technology behind COLOURFORM™ which allows us to truly challenge conventional packaging shapes and disrupt traditional approaches across a range of sectors."Patrick Willink, Managing Director, COLOURFORM™
1. TOPPER: A LOT OF BOTTLE
The Topper concept explores how a brand can pull through it’s essence and heritage into primary packaging. Topper illustrates how moulded fibre transforms the traditional alcohol gift box.
Taking inspiration from the James Cropper group's hallmark which captures the silhouette of the Cropper Pouter pigeon, the bottle topper emulates the graceful arc of the pigeon’s neck, bringing the heritage of the James Cropper brand to life to demonstrate what can be done for luxury brands.
Designed to provide protection and shelf-appeal, bespoke solutions like this can replace traditional gift boxes, which are heavier, and difficult to recycle. Despite having multiple textures and stunning colours these packaging solutions are mono-material and recyclable with paper.
Market-leading design & sustainability do not need to be mutually exclusive
“Packaging now needs to be both environmentally friendly and beautiful: and it can be. We use renewable energy and natural wood fibres from sustainably managed forests and high-quality recycled fibres from our own world-class reclaimed fibre plant. Brands can give new life to waste from a variety of sources including used coffee cups, through their packaging solution.”Patrick Willink, Managing Director, COLOURFORM™
2. KISS: A CIRCULAR LIFETIME ON THE LIPS
COLOURFORM’S second inspirational design is brave and bold, making mono-material cosmetics packaging a reality.
Expressive and playful, the Kiss package takes the shape of lips with contrasting inner and outer colourways. It comes complete with colour cut through messaging, tilt-shift product presentation and a debossed brand marque reveal.
Playful, punchy, bold and beautiful this concept allows the packaging to shout out the message. The packaging requires no printing to get the message across and the attractive design and sturdy composition means it can be kept and used multiple times.
The vibrant Kiss concept from COLOURFORM is scalable in size, accommodating a lipstick or a pair of sunglasses for example. The surface is soft and refined and can be created in any colours.
3. PEBBLE: Stone Cold… Naturally
This stunning concept design illustrates COLOURFORM’s ability to create complex luxury packaging including all fulfilment, from the design stage, to embossing, printing and more.
The Pebble sits in the health and well-being space designed with the luxury cosmetics and gifting market in mind.
It is created with a natural stone finish, layered colour and texture, wash-cut rim detail and metallic finished contours. Multifaceted, the Pebble contains organic inclusions and is protected with James Cropper’s anti-viral PaperGard™ application.
With a five part assembly, the Pebble has optional inserts which accommodate different products and an angular presentation surface which contributes to the unboxing experience consumers have come to expect. The fibre used has also been upcycled with James Cropper’s CupCycling™ where post consumer waste coffee cups are given a second life.
4. ORB: Out of this world
Our final design sees us reinventing the jewellery box in our meticulous craft category. A truly innovative approach to packaging jewellery and watches, the Orb is a full form spherical paper package. The Orb demonstrates both performance and functionality with a hinged clasp opening and pinched catch closure.
Made entirely from moulded fibre, the Orb boasts a contrasting internal and external texture. Like the Kiss concept, the Orb can be scaled to accommodate small pieces such and rings and charms to larger items like bracelets and watches.
