Investment in innovation and systems
The strategy will realise greater synergies across the Group, supported by a multi-million pound investment in the next three years that will simplify processes and systems and combine Group functions. In turn this will enable smarter access to data and inform leaner working practices allowing the Group to operate more efficiently.
To drive future growth through innovation, the Board has made a senior level appointment with the move of Patrick Willink to the new position of Chief Innovation Officer, starting immediately. Patrick will lead a Centre for Innovation at James Cropper, bringing a wealth of experience to this role, as former Paper Operations Director, Group Chief Technology Officer, and most recently Managing Director of Colourform, the Group’s award-winning luxury packaging division.
The Innovation team will be scaled up to play a critical part in ensuring James Cropper will meet the anticipated demands of future markets and customers, whether technical, environmental or economic, to drive costs down and volumes up. Activities will include: delivering ambitious plans to decarbonise the Group’s operations; making ever greater use of recovered fibres; and helping to create technology roadmaps in emerging markets such as green hydrogen, fuel cells and carbon capture.