Mark Starrs, Technical Lead for Colour at James Cropper, who has been instrumental in the creation of the Colour Academy syllabus, says:
“We are living in transformative times and as such, we’re seeing more and more brands, from across a spectrum of sectors, claim specific colours to communicate who they are and what they stand for. The Wall Street Journal recently reported how Valentino’s Fall 2022 show focused on a unique shade of pink, which showed how brands are using colour to supplement its branding in a visual era. This year, we even saw Pantone introduce a completely new shade as its Colour of the Year - the first time in Pantone history."
"Colour is undoubtedly one of the top priorities for the paper industry which makes the launch of our very own Academy incredibly exciting today and for the future of James Cropper. We are at the forefront of colour technology and it’s crucial we nurture the next generation to ensure James Cropper continues to be world-renowned for decades to come.”