By Richard Bracewell, Marketing & Technical Director of James Cropper
“There’s been a landslide of change in just a decade, with the vast majority (of contributors) agreeing that the biggest driver of colour for design in recent years has moved from fashion to social media. And change doesn’t stop there..."
So, what’s clear is that colour palettes are more progressive, political and environmental than ever. What’s incredibly refreshing is the industry’s role in connecting to consumers on an even deeper level.
Our contemporary issues-driven world means that designers have an enormous amount to navigate when it comes to the colours they choose.