The CupCycling™ led marketing programme has been very successful leading to business growth in target sectors and helping to significantly increase brand awareness for James Cropper. Below are the key highlights:
Preferred partner for major coffee retailers in the UK including Costa – over 100 million coffee cups recycled.
Hubbub launched a CupCycling™ scheme in Leeds, with 600,000 cups collected and delivered to James Cropper in 6 months. Hubbub recently announced the 12 #TheCupFund winners. James Cropper is proud to have been selected as the recycling partner on four of these projects.
Customer brands have been actively promoting CupCycling™ and James Cropper when previously they would not have considered endorsing a supply chain partner.
HRH The Prince of Wales and Secretary of State for the environment, Michael Gove, joined leading industry experts at the James Cropper mill to discuss the creation of value from waste.
The business has seen accelerated growth in luxury packaging.