James Cropper win at the in-Cumbria Business Awards
The in-Cumbria Business Awards 2019 winners have been revealed. All the hard work from everyone at James Cropper has been recognised as we were declared WINNER in the Best Marketing Strategy category.
A record number of entries were made for Cumbria’s premier celebration of its thriving business community, as hundreds of companies and entrepreneurs threw their hat in the ring. The full list of winners can be found here.
Luke Dicicco, group business editor at Newsquest Cumbria and editor of in-Cumbria, said:
“The awards were a huge success – a real celebration of Cumbria’s business prowess. Every year entrants, finalists and our ultimate winners continue to raise the bar, making our job extremely tough.
Our winners really are the cream of a very healthy crop. Huge congratulations to them and to our finalists."
Following proactive engagement with the media CupCycling™ attracted 25 million TV viewers, 12 million radio listeners, over one hundred articles across print and online with a readership of more than one billion.
The CupCycling™ led marketing programme has been very successful leading to business growth in target sectors and helping to significantly increase brand awareness for James Cropper. Below are the key highlights:
Preferred partner for major coffee retailers in the UK including Costa – over 100 million coffee cups recycled.
Hubbub launched a CupCycling™ scheme in Leeds, with 600,000 cups collected and delivered to James Cropper in 6 months. Hubbub recently announced the 12 #TheCupFund winners. James Cropper is proud to have been selected as the recycling partner on four of these projects.
Customer brands have been actively promoting CupCycling™ and James Cropper when previously they would not have considered endorsing a supply chain partner.
HRH The Prince of Wales and Secretary of State for the environment, Michael Gove, joined leading industry experts at the James Cropper mill to discuss the creation of value from waste.
The business has seen accelerated growth in luxury packaging.
“Yet again, me and the in-Cumbria team have been overwhelmed by both the quantity, but most important of all, the quality of entries this year."Luke Dicicco, editor of in-Cumbria magazine and group business editor for Newsquest Cumbria
At a glittering ceremony at the Halston in Carlisle, finalists and business leaders gathered to hear who had won the hotly contested 17 categories up for grabs.
The ceremony was hosted by broadcaster and journalist Cathy Newman, who gave the audience her take on Brexit, US presidents and how to talk in front of Princess Anne.
Winner of the top accolade of the Robin Burgess Lifetime Contribution to Cumbria, renamed in honour of the former chief executive of CN Group, who died earlier this year, was John Grainger.
“It has been a real team effort, with many more people behind the scenes working so hard to put on event that has become the biggest date in Cumbria’s business calendar. While our attentions turn onto 2020, and how we will top this year’s awards, I hope the celebrations continue for some time to come. As a business community we have so much to celebrate.”Luke Dicicco, editor of in-Cumbria magazine and group business editor for Newsquest Cumbria
Examples of coverage:
- https://wwd.com/fashion-news/fashion-scoops/burberry-wants-to-go-plastic-free-by-1203084004/
- https://fashionunited.uk/news/retail/selfridges-to-recycle-coffee-cups-to-make-shopping-bags/2018031228609
- https://uk.lush.com/plastic-free
- https://www.pgbuzz.net/hallmarks-cup-runneth-over-with-frothy-responses-to-its-recycled-coffee-cup-collection/
- https://www.paperchase.com/the-journal/eco-friendly-sustainable-stationery/
We look forward to the awards ceremony on Thursday 14th November, at The Halston, Carlisle.
