JAMES CROPPER SHOWCASES ITS LATEST PAPER PACKAGING INNOVATIONS AT LUXE PACK 2021
James Cropper is preparing to present its latest creative packaging innovations at this year’s Luxe Pack show to brands looking to disrupt the market, in terms of design, sustainability and innovation.
With 176 years of papermaking heritage, the specialist UK papermaker will showcase its Rydal Packaging Collection, which addresses the need for sustainable papers for packaging that does not compromise quality or beauty. As well as offering 100% post-consumer waste recycled, the range also includes options for 40% post-consumer waste recycled and 100% fresh fibre from responsible forestry sources.
Used for Walpole’s 2020 yearbook, the recycled qualities in the collection include James Cropper’s innovative CupCycling™ fibre, sourced from used coffee cups. James Cropper created the world’s first technology to upcycle used coffee cups. This unique post-consumer fibre stream gives a second life to a valuable resource and is designed with circular economy principles at the core.
Engineered to provide a natural and tactile feel, the new collection is suitable for folding boxes, shopping bags and box covering applications and ensures outstanding print performance and converting characteristics.
While beauty and functionality have always been expected of luxury products, today’s consumers also insist they are environmentally and socially responsible. Those same high standards applied to the product itself, now also extend to the entire supply chain, including the packaging. The Rydal Packaging Collection was created to directly answer this need while safeguarding the beauty of premium paper and ensuring a variety of application possibilities for brands.Tricia Hartmann, packaging lead at James Cropper
In addition to Rydal, James Cropper will also present Tailor Made, its personalised luxury paper solution. The Tailor Made process brings together the mills paper experts to specifically engineer a product to meet the needs of any brand - with a choice of 184 shades of black to 62 shades of white and everything in between, colour can be created in any tone.
With access to an unrivalled portfolio of fibres the Tailor Made team can also recommend the best raw materials for a brand’s project to meet procurement, legislative and design requirements. James Cropper’s Tailor Made portfolio also includes 35 embossings and choice of five feltmarks which can be added to the exclusive paper design, or can even look to develop a bespoke texture for those wanting a truly unique feel.
Tricia Continues...
While a packaging design will ultimately determine the recyclability of the end product, paper offers brands great opportunities for mono-material design outcomes which are in turn easy to recycle and help to keep valuable paper fibres in use for longer. With Tailor Made, we offer creative leaders an opportunity to use a sustainable offering while allowing them to indulge in their wildest imaginative impulses – choosing a colour, a texture and functional requirements that create an exclusive paper made just for them. The possibilities really are limitless.Tricia Hartmann, packaging lead at James Cropper
James Cropper is a world-class advanced materials and paper products group, with an operational reach in over 50 countries. Specialists in luxury papers, packaging and bespoke colour, the company provides a series of innovative plastic-free paper and packaging solutions which include its world-first CupCycling™ technology and COLOURFORM innovation, underpinned by an impressive colour lab holding around 2,000 live shade recipes and an archive of some 200,000 colours.
The business is renowned globally for its dedicated responses to custom projects and its award-winning commitment to the highest standards of sustainability.
