JAMES CROPPER TOASTS A GREEN SWEEP OF AWARDS
In a year of overcoming challenges, paper innovator James Cropper has received recognition for its packaging innovations by a number of prestigious industry awards. Our latest wins, announced December 2020, include the Luxe Pack in Green & The People's Choice Award 2020; presented to the company for its work with Pusterla 1880, on Maison Ruinart’s revolutionary Second Skin Champagne case.
The award acknowledges consumer demand for sustainable packaging solutions and highlights the very best eco-designed and responsible approaches. The Second Skin case is made entirely from COLOURFORM™
moulded fibre and is nine times lighter than the existing box, reducing the carbon footprint by 60%. The disruptive design has been revered as setting a new standard in responsible luxury packaging.
This win follows a number of recent awards including the Best Folding Box gong at the Formes de Luxe Awards and the Resource Efficiency prize at the Sustainability Awards and Les Trophées Champenois 2020 ‘Packaging of the Year’ award; all for the Maison Ruinart collaboration. The project has also been shortlisted for the Luxury Packaging Awards, the winner of which will be revealed in January.
“We are delighted to be recognised for the pioneering work we have done in collaboration with Maison Ruinart. As we celebrate 175 years in the papermaking business, this latest work elegantly explains our longevity; it is our passion for innovation which respects our environment, people and communities which has been, and continues to be the driving force of our business.”Patrick Willink, MD James Cropper, COLOURFORM™
