INTRODUCING RYDAL - 100% Recycled Paper Collection for Premium Packaging
At James Cropper, we have always been innovative specialist papermakers listening to our customers' needs. With more and more brands needing to be able to demonstrate the social and environmental impact of their products, we have launched our Rydal Collection.
Our new stunning papers delight the most beautiful and luxurious brands premium packaging needs without compromise including an option with the ultimate 100% post-consumer waste recycled fibre.
The Rydal Packaging Collection, whose name is inspired by the small village and water, near to us in the Lake District, best known as the home of the poet William Wordsworth, addresses the need for sustainable papers for retail packaging that do not compromise quality or beauty.
As well as offering 100% post-consumer waste recycled, the range also includes options for 40% post-consumer waste recycled and 100% fresh fibre from responsible forestry sources.
“While beauty and functionality have always been expected of luxury products, today’s consumers also insist they are environmentally and socially responsible. Those same high standards applied to the product itself, now also extend to the entire supply chain, including the packaging. The Rydal Packaging Collection was created to directly answer this need while safeguarding the beauty of premium paper and ensuring a variety of application possibilities for brands.”Tricia Hartmann, Luxury Packaging Global Lead, James Cropper
Engineered to provide a natural and tactile feel, the new collection is suitable for folding boxes, shopping bags and box covering applications and ensures outstanding print performance and converting characteristics.
Rydal is currently available for production and to order in large format sheets for sample dummies and print tests. The collection includes three shades of white and three shades of black.
There is also an option for bespoke colours and textural finishes as part of James Cropper’s Tailor Made service.
Find Out More - Rydal Collection PRODUCT PAGE
The recycled qualities in the collection include James Cropper’s innovative CupCycling™ fibre, sourced from used coffee cups.
With 175 years of papermaking heritage, James Cropper created the world’s first technology to upcycle used coffee cups.
This unique post-consumer fibre stream gives a second life to a valuable resource and is designed with circular economy principles at the core.
Walpole 2020 Yearbook Ecommerce Packaging
'The purpose of packaging is to present the product as the hero and to fade away once it’s accomplished this feat.'
The luxury designs here are produced using premium 100% PCW Rydal and treated with PaperGard anti-microbial protection. The boxes are constructed of Rydal black paper corrugated into F Flute boards that are embossed and debossed with the hand crafted artwork to mirror the beautifully designed cover.
Walpole - The official home of British luxury for over 25 years,