Luo Yonghao, a former English tutor who found celebrity status through his witty commentary in lectures and on Weibo, China's Twitter service, has stepped into the hi-tech mobile phone market with the launch of the Smartisan T1.
5,500 fans of Luo Yonghao attended a three hour product launch event at the China National Conference Centre in Beijing on 20 May 2014. Youku the online video portal that provided a live webcast, reports it was the most-viewed online tech-related event ever in China. 10
Mr Luo described the phone as “the easiest-to-use smartphone in the Eastern Hemisphere” with “the best screen” and “the fastest mass-produced mobile CPU.”
Smartisan mentioned their network of reputable suppliers at the event. Among these were the Ammunition Group design house, which includes former Apple designer Robert Brunner, and James Cropper who supplied a Natural Obsidian paper for the phone packaging.
Mr Brunner has said that he wanted to work with Smartisan because of the emphasis the Company placed on design, and for their ambition to “bring great design to the Chinese market.”
The Smartisan T1 will be on sale in early July.
View the launch video at: http://youtu.be/JI3oe-yktaE
Pictured: Luo Yonghao introduces James Cropper at the launch event in Beijing.