This week, environmental charity Hubbub,
have launched The Cup Fund in partnership with coffee giant Starbucks. It is
the biggest UK fund to support the launch or upscale of cup recycling schemes.
The Cup Fund has been launched on the back of the success of
the Leeds By Example campaign, whereby Hubbub teamed up with Forge Recycling
and a coalition of 25 companies to boost recycling on the streets of Leeds.
Over 300,000 cups have already been delivered to the James
Cropper mill as part of the Leeds By Example campaign, where they have been
given new life thanks to our CupCycling facility, an award winning innovation
and the first of its kind in the UK. The cups have since been transformed into
speciality papers and used by brands such as Burberry, Selfridges and
Paperchase to create bespoke, luxury packaging and ‘conscious living’ stationery.
Hubbub are looking to replicate the scheme across the UK
with the financial backing from Starbucks. Here’s everything you need to know…
Who is The Cup Fund
The Cup Fund is aimed at any organisation or local authority
with the potential for large scale cup collection in high footfall areas. Applicants
must have an ambitious idea to improve cup recycling in their town or city and
be able prove that it is scalable and suitable for busy areas.
Applicants must be from a UK registered organisation, and is
open to all businesses regardless of size.
It can be a new idea or an existing scheme that needs a
financial boost to really reach its full potential.
How much funding will
the winner receive?
The fund will be split between 10 winners from all around the
UK, each winner will receive between £50,000 and £100,000 to support the
development of schemes and infrastructure. It will be split accordingly, based
on the financial needs of each of the winners.
Where is the money
In 2018 Starbucks voluntarily introduced a 5p charge to
every ‘to go’ order that was served in a single use paper cup. Since the national roll out of the 5p charge
Starbucks have donated the money to Hubbub to support the work they do to raise
awareness of plastic pollution and put practical solutions in place.
Starbucks will donate at least £500,000 to the The Cup Fund generated
from the 5p charge.
How to apply
Applicants can apply through The Cup Fund website, entry is open from
Thursday 11th April to Friday 24th May 2019. Winners will
then be announced on the 9th July 2019.
The winners will be selected by an independent panel that
will include the Local Authority Recycling Advisory Committee (LARAC) and the
Chartered Institute of Waste Management (CIWM).
What will happen to
In 2017 only around 1 in 400 paper cups were recycled, but thanks
to in-store collections by restaurant and coffee chains and campaigns such as Hubbub’s
Leeds By Example the Paper Cup Recovery and Recycling Group confirmed that recycling
rates have now increased to around 1 in 20 cups. This is a huge improvement and
is largely due to the actions being taken by individual organisations and
The UK now has the capacity and the facilities to recycle
all of the paper cups used in the UK each year but without behaviour change and
financial support it is difficult for the ‘on the go’ drinks sector to get the
cups to the recycling facilities.
When cups are brought to James Cropper they are processed
through our CupCycling plant, where the plastic coating is removed from the
cups and reprocessed, the paper is then recycled into pulp that is used for
making paper. CupCycling is a fine example of a circular economy model in
action, based on
three key principles and resulting in zero waste:
1. Design out waste and pollution
2. Keep products and materials in use
3. Regenerate natural systems
After being part of the Leeds By Example scheme and seeing
first-hand the effects of the work done by Hubbub and Forge Recycling we are
very excited to see how The Cup Fund develops.