The subtly textured white surface is incredibly tactile, and while it protects the champagne from light-strike, it also embodies the tradition at fine-dining restaurants of serving the champagne wrapped in a white serviette. Not only that, but the ‘second skin’ casing is nine times lighter than the existing box and reduces the carbon footprint by 60%, compared to the previous generation of Ruinart boxes.
Further demonstrating the limitless appeal of moulded fibre as a material, Maison Ruinart invited paper designer Anne-Charlotte Saliba to demonstrate her artistic craftmanship, as part of the Ruinart Studio upcycling art project. Inspired by the wide exploratory field offered by paper and how it plays with light, the French designer meticulously worked to sculpt the second skin case. Her creativity and vision saw the case upcycled and transformed into a beautifully crafted night-light. Now known as the ‘third skin’, this piece of artistry has given COLOURFORM’s game-changing packaging creation a new lifetime use.