Sustainable Packaging with Michelle Feeney CEO Floral Street & COLOURFORM™
COLOURFORM™ is a multi-award winning thermoformed pulp packaging innovation.
Experts in our field, we deliver a full service direct to brands. With moulded fibre and unbridled creativity at its heart, COLOURFORM™ never stops exploring.
We were delighted to welcome Michelle Feeney, Founder & CEO of Floral Street to discuss their sustainable pulp packaging by COLOURFORM™ made with CupCycling™ from James Cropper's world first coffee cup up-cycling operation in the English Lake District, UK.
Michelle is something of a beauty powerhouse. Working for Estée Lauder, Crème de la Mer and VP, Global Communications of MAC Cosmetics Michelle spearheaded the MAC AIDS Fund and Viva Glam initiatives, realising that beauty could create broader social awareness and change.
Michelle launched Floral Street in 2017 a modern British fragrance brand with sustainability and eco-responsibility at its very core.