HAVE YOU EVER WONDERED WHERE YOUR USED COFFEE CUPS GO?
In partnership with waste management companies and well-known coffee retailers, we keep this high quality food grade fibre in use through our unique CupCycling technology.
“
James Cropper devised a process whereby
they can upcycle our waste coffee cups into our
own carrier bags – and that’s hugely exciting for us.
”
“
We’ve now got the iconic yellow Selfridges bag with the same colour and same durability, but with that CupCycling™ logo on it that tells a story for our customers and enables us to be a part of something that’s really radical.
”
Abby Chicken, Sustainability Manager, Selfridges
