Packaging is fundamental to brand identity, with 72% of consumers directly influenced by packaging in their purchasing decisions, increasing to 81% when the purchase is a gift. Consumers are demanding eco-friendly options, from biodegradable solutions to strikingly colourful materials and innovative textures, all with a low carbon footprint.
James Cropper produces custom-made papers and boards for premium packaging. As our society races to abandon fossil-based materials, the demand for paper packaging has increased - along with questions regarding the environmental impact of these products and the way that forests are being managed to supply the dominant raw material for papermaking.
Everything else being equal, sourcing locally will be better. However, when it comes to packaging, the largest climate impact is often from the raw material inputs and how the product is designed. Sourcing low-impact products from renewable sources, creating a mono-material design for easy and efficient recycling, and light-weighting the pack design will have a more substantial effect on the packaging impact. So, the choice of materials and design is a critical factor.