Tailor Made - a personalised luxury paper solution.
The Tailor Made process brings together the mill’s paper experts to specifically engineer a product to meet the needs of any brand – with recipes for 184 shades of black to 62 shades of white and everything in between, colour can be created in any tone.
“While a packaging design will ultimately determine the recyclability of the end product, paper offers brands great opportunities for mono-material design outcomes which are in turn easy to recycle and help to keep valuable paper fibres in use for longer."Tricia Hartmann, packaging lead at James Cropper says:
With access to an unrivalled portfolio of fibres the Tailor Made team can also recommend the best raw materials for a brand’s project to meet procurement, legislative and design requirements. James Cropper’s Tailor Made portfolio also includes 35 embossings and choice of five feltmarks which can be added to the exclusive paper design, or can even look to develop a bespoke texture for those wanting a truly unique feel.
“With Tailor Made, we offer creative leaders an opportunity to use a sustainable offering while allowing them to indulge in their wildest imaginative impulses – choosing a colour, a texture and functional requirements that create an exclusive paper made just for them. The possibilities really are limitless.”
James Cropper is renowned globally for its dedicated responses to custom projects and its award-winning commitment to the highest standards of sustainability.
Fibre selection, whether virgin or recycled is crucial in creating premium products which is why James Cropper develops and invests in world-leading technology to develop its own local source of very high quality pre and post-consumer upcycled fibre streams.
Landfill or incineration was the fate of 2.5 billion single use coffee cups every year until 2013, when James Cropper pioneered the world’s first technology to extract the good quality paper fibre used in coffee cups, and upcycle it into beautiful, premium paper. This is a rich, UK based fibre source, and the responsible thing is it to give it a second, third and fourth life; something James Cropper’s CupCyclingTM facility can do.
With increasing legislative and consumer pressure on brands to do more for the environment when it comes to paper and packaging; giving waste fibre a second life is a great story to tell…one which the Tailor Made service can help brands to communicate.
The concept of circular design is ever present in the consumer mindset; but being able to say that your packaging was once a coffee cup takes it from the conceptual to the tangible. In turn, it garners brand loyalty.
