The team at COLOURFORM™ went through seven different prototypes of Ruinart Second Skin before arriving at the final design. One of the big features of the packaging is its clasp, which fastens with a satisfying click – “a bit like when you close a car door” – and was an aspect that the team at Ruinart was keen to get absolutely right.
They spent a lot of time looking at the clasp, this touch point. It might be someone’s first interaction with the Ruinart brand, so they wanted it to be really positive. The design had to get the branding on there, but not at the expense of its sleek function. The click was really important for them. It was really challenging for us, but we really like being challenged.
There’s nothing worse than feeling like there’s a little bit more to go in a project, but the customer goes ‘great, that’s fine, we’ll take it like that’. Ruinart kept pushing us back and saying, ‘okay, this is great, but we want it even better’. Seven clasps later, and COLOURFORM™ found the perfect design.