In the drinks industry, beyond the manufacturing process and the ingredients of the products themselves, brands have an opportunity to bring their environmental consciousness into the fold through the packaging they present their products in. Material selection is key.
Whilst paper-based packaging delivers on sustainability, it can mistakenly, sometimes, be overlooked in this space.
The secondary packaging that a bottle is presented in is expected to amplify the luxurious brand experience by conveying quality and uniqueness; features which can’t be compromised. The buyer, or the recipient of the product, must feel treated before they even get to the beverage they’re opening; and that’s where striking the balance between luxury and sustainability becomes the perfect cocktail.
In direct response to the increased focus on sustainability we created a concept that challenges traditional approaches to packaging design, across multiple luxury sectors, including drink. The concept blends
technological solutions and innovative design with a growing eco-conscious consumer mind-set at the core. Made entirely from moulded fibre, the design demonstrates the limitless possibilities which mono-material packaging can offer. Being made from paper, moulded packaging designs are 100% recyclable and can also be made from recycled paper sources.
The concept also considers texture, for an enhanced user experience, and the option of fibre from James Cropper’s unique CupCycling facility – the world’s first technology to upcycle take-away coffee cups – which can be incorporated into packaging design.