The highly detailed wrap is also ergonomically functional and very accessible. It is completed with a patented clasp feature, which is over-sized. It is easy and comfortable for consumers to hold, grip and open. The clasp also has a satisfying audible snap, indicating that the product is safe and securely closed.
As one of the leading luxury beauty brands, Lancôme believe they have a responsibility to look to tackle the crucial planetary and societal challenges and help build a happier and more sustainable future for all.
With no ink, glues or dyes, this single paper material packaging solution is fully recyclable, which ensures the valuable paper fibre can be given a second life. In addition, almost all the water used in the manufacturing process of the wrap is clean enough to be released back into the river from which it is taken at the start of the process (most of the remainder stays in the product).