Why it matters - Why long term strategy matters with Phil Wild.
Phil is the CEO of James Cropper PLC where strategy and planning are critical to the success in maintaining our purpose - Pioneering Materials to Safeguard our Future. Phil has learnt being clear on where a company has come from is essential to help shape its long term future.
"It's very tempting to talk about who you want to be, and actually the most important piece for us. And i would also advise our listeners as well. Is it's more important to find out who you are, not where you want to be."
