The Dries Van Noten Story
The Dries Van Noten fragrance packaging collaboration with COLOURFORM™ has delivered a truly stunning result.
Dries Van Noten is one of Belgium's most famous fashion designers and his collections and brand is known internationally with flagship stores in Antwerp, Shanghai, LA, and Paris. In June 2018 Van Noten sold a majority stake of his namesake business to Spanish group Puig.
Sustainability defines Dries Van Noten fragrances, from ethical sourcing to recycled materials. The range uses natural origin ingredients and vegan, animal-friendly formulas that respect the planet and its people.
The glass bottle is protected by Colourform’s bespoke pulp mould with precision lines and soft edges. A silhouette of the bottle, the wrap packaging is beautiful in its simplicity.
The design delivers an ultra-smooth single piece with a fresh and natural appearance.
The colour was matched to Dries Van Noten’s specified natural white. Find out more about our Colour Lab.
It is made from 100% virgin wood fibre sourced from sustainably managed FSC-certified forests. Understand more about our fibre sources here.
Championing craftsmanship in every sense, this luxury collection is a harmony between beauty and utility.
"It was really important to bring something new to the table and push boundaries."Mr Dries Baron Van Noten
1. Colour matched to client specified natural white
2. A robust locking mechanism allowing security seal
once product is added
3. Full length hinge provides the required strength:
carefully designed to deliver the correct level of resistance
4. Precision cut, the edge detail is clean and crisp
A silhouette of the bottle, the wrap packaging is beautiful in its simplicity.