JAMES CROPPER PARTNERS WITH COTY TO ELEVATE CIRCULARITY OF CHLOE PERFUME PACKAGING
James Cropper, one of the world’s most innovative papermakers, has partnered with one of the luxury beauty market’s most notable names. The collaboration with Coty has elevated the circularity of packaging for Chloé fragrances, with the Chloe Eau de Parfum Rose Naturelle being the latest fragrance launched by the beauty brand to be produced from James Cropper's upcycled box board.
Complementing Coty’s Beauty That Lasts strategy, the natural uncoated surface finish of the Rydal Packaging Collection from James Cropper gives the pack a soft understated elegance. Made with 40% reclaimed fibre, the Bright White paper also gives a valuable second life to post-consumer waste and is blended with fresh fibre from sustainable forestry sources to deliver beautiful papers with a strong environmental pedigree. A combination that both keeps materials in use and helps the regeneration of natural systems.
“This partnership is a true demonstration of what can be achieved with reclaimed fibre. Working in collaboration with Coty, not only have we maintained print performance, but the packaging now tells a circular story. It’s a triumph in terms of fibre blending – something we are passionate about.”Tricia Hartman, Luxury Packaging Global Lead at James Cropper says:
From the world’s first technology to upcycle used coffee cups, to the industry leading incorporation of used jeans into fully recyclable paper for packaging - transforming waste into beautiful paper is at the core of James Cropper’s FibreBlend Upcycled Technology mission. But it doesn’t begin and end with recovered fibre. The experts at James Cropper believe that the perfect balance of paper performance, a sustainable story and visual appeal lives in the unique blend of virgin and recovered fibre.
The Rydal Packaging Collection, whose name is inspired by a small village and water in the English Lake District, addresses the need for sustainable papers for retail packaging that do not compromise quality or beauty.