Lancôme is a leading luxury beauty brand known around the world for quality and excellence. Founded in 1935 by the visionary pioneer perfumer Armand Petitjean the ‘conscious’ cosmetics innovators wanted to use the packaging to tell their brand story.
"We have a responsibility to help tackle the crucial planetary and societal challenges to further build a happier and more sustainable future for all."
Françoise Lehmann, Lancôme Global Brand President.
Lancôme is part of the L'Oréal group, the world's leading beauty brand, Understanding that the team at Colourform are the leading experts in moulded fibre innovation, a close collaboration was born. A good understanding of the brief and a tight-knit working relationship delivered excellence on this project from concept to production.