The Lancôme La Vie Est Belle Story
The La Vie Est Belle, Domaine de la Rose packaging from Colourform represents a genuine innovation in the sector. A stunning compact wrap, this mono-material pulp packaging for Lancôme is unique and exhibits excellent sustainability credentials. It is 100% recyclable with paper.
This innovative COLOURFORM™ packaging follows the distinctive shape of the La Vie Est Belle bottle and leaf shape ribbon.
"We really pushed the depth of the texture on the flower design emboss. It's a very strong focal point and feature." Rowan Nowell, Senior Designer, Colourform FORMATION design
The very fine emboss detail results in textured rose petals caressing the lower front face. These organic structures, next to the precise die-cut edges, gives a striking form which enhances, rather than detracts from the fragrance inside.
COLOURFORM™ WINNER - OSCAR DE L'EMBALLAGES 2022 (Packaging OSCAR, Paris)
We were delighted to receive the Packaging of the Year Grand Prize awarded for the Lancôme La Vie Est Belle wrap, in the Consumption category for 'Design & Graphic Identity' at the ÉLYSÉE BIARRITZ in Paris, November 2022.
The award represents the first win for the James Cropper COLOURFORM™ team in the fragrance sector following multiple awards for Ruinart.
Lancôme is a leading luxury beauty brand known around the world for quality and excellence. Founded in 1935 by the visionary pioneer perfumer Armand Petitjean the ‘conscious’ cosmetics innovators wanted to use the packaging to tell their brand story.
"We have a responsibility to help tackle the crucial planetary and societal challenges to further build a happier and more sustainable future for all."
Françoise Lehmann, Lancôme Global Brand President.
Lancôme is part of the L'Oréal group, the world's leading beauty brand, Understanding that the team at Colourform are the leading experts in moulded fibre innovation, a close collaboration was born. A good understanding of the brief and a tight-knit working relationship delivered excellence on this project from concept to production.
"Our positive and tight-knit collaboration with Colourform™ was the key to succeed on our packaging innovation journey."Lancôme, Luxe Division Fragrances
Shifting to sustainable packaging does not jeopardise a truly luxurious experience. Market-leading design and sustainability do not need to be mutually exclusive.
Catherine Albertini, Product Development and Project Manager Lancôme explains, "We worked closely to develop a stunning single material paper packaging solution that is fully recyclable."
- It is 100% recyclable in the paper waste stream. Recycling is recommended so that the valuable fibre can be given a second life.
- 91% of the water used in the manufacturing process is clean enough to be released back into the river from which it is taken at the start of the process (the remainder evaporates or stays in the product).
- The ultra-light case has been crafted from natural wood fibres sourced from sustainably managed European forests.
- The renewable fibre is from responsibly managed forestry, certified to Forest Stewardship Council (FSC®) standards.
- The white colour is natural and is free of chemical dye additives.
A stunning compact wrap this luxury packaging is bespoke and brings an entirely new dimension to the fragrance sector.
With a patented clasp feature, over-sized to compliment the same ‘smile’ on the front face of the bottle.
Perfect ergonomics, with beautiful design language
that works with the brand. The clasp has a satisfying crisp, snap closure with haptic feedback; an audible signifier of quality.
The product is kept safe, secure and intact.
"Colourform was the perfect partner to reimagine this sustainable & luxurious alternative from design to delivery. This collaborative innovation was a true game changer for Lancôme in its pursuit of greener high-end packaging solutions."Catherine Albertini, Product Development and Project Manager Lancôme
With over 175 years of James Cropper knowledge and expertise, our personalised design, unique colour capability and customised decoration set us apart from convention.
COLOURFORM NEVER STOPS EXPLORING.
