NGG Off-White™ Paperwork Story
The stunning ‘Paperwork’ range from NGG Off-White™ sees innovation and creativity extend through the packaging. The range which includes fragrance, nail polish and make up, is delivered in a secure, multi part eco-pack made from moulded fibre by COLOURFORM™.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality. Off-White™ has collaborated with brands and designers such as Nike, Rimowa, Jimmy Choo, Moncler, Byredo, Le Bon Marché and more.
This innovative and sustainable packaging offers elegant simplicity and a tantalizing un-boxing experience as each layer reveals another element.
Off-White’s 'Paperwork' 4 piece pulp box was designed to create a journey inspired by the three senses of touch, sight and smell.
Features include:
- Face silhouette logo debossed on the lid
- Multiple layers securely nested together using a clever series of locating pins
- Colour matched to specific NGG grey
- Robust construction despite being light-weight offering significant protection for the contents
The smooth surface of this luxury packaging box boasts tidy die cut edges and a lid that shrouds the base completing the clean look.
This ground-breaking packaging is functional, aesthetic and a lot of fun!
Contents include fragrances, nail polish or make-up, a sponge tray for cleansing and in the base, a very special surprise c/o Mattel Creations. In a nod to Virgil Abloh's celebration of youth culture, there is one of three Mattel creations Masters of the Universe figurines: He-Man, Skeletor and Evil-Lyn.
Sustainability credentials include:
- Mono-material cellulose wood pulp from FSC® certified and sustainably managed forests
- 100% green energy: solar, wind and hydro is used for production the majority of which is generated on site
- Light weight
- Plastic-free: 100% recyclable with paper
The inlays can also be removed allowing the boxes to be endlessly repurposed.
Virgil Abloh (1980–2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection from 2018, and was given increased creative responsibilities across the LVMH brand in early 2021. Abloh was also CEO of the Milan-based label Off-White™, a fashion house he founded in 2013.
