Using our FibreBlend Upcycled Technology, we have created the outer packaging for the brand with paper from our Rydal range. The natural white board is made with 100% recycled fibres, certified to the FSC® recycled label which recognises the important role that recycling paper plays in the entire paper lifecycle, and sits perfectly with Shiseido’s focus on reducing and recycling its packaging.
Our leading fibre expertise and passion for innovation is behind a number of innovations targeted at global issues. These include CupCycling, the world’s first technology to upcycle used coffee cups, that has so far given new life to more than 150 million cups as premium paper for packaging.
Ulé, the first vertical farm beauty brand to grow its ingredients in its own indoor high-tech vertical farm, joins Shiseido’s growing portfolio of brands based on its ‘Conscious Beauty’ philosophy. As part of the brand’s green mission, Ulé has designed its packaging with the most minimal impact on the environment. Using light weighted glass bottles and bio-based lids sourced from Europe.