REUSABLE, BIODEGRADABLE, RECYCLABLE
Floral Street, an independent, vegan & sustainable, British brand partnered with us to challenge and change fine fragrance packaging. Their 'industry first', reusable & recyclable, biodegradable pulp box crafted with 'world first' James Cropper CupCycling™ technology is the new luxury! With x1 used cup in every 50ml fragrance box they are giving new life to previously non-recyclable waste.
Like us, Floral Street’s passion is sustainability and challenging the status quo.
"Don't underestimate the power of telling the story of the packaging"Michelle Feeney, CEO Floral Street
Watch the videos below and listen to the PaperTalks podcast with Michelle Feeney
Floral Street presented us with a fantastic conceptual idea and a great technical and creative challenge. They wanted to change the way perfume is presented, challenge the notoriously lavish over- packaging and do it in a way that is much better for the planet.
They required a complete packaging solution including lid, base and interchangeable inserts for various bottle sizes with a beautiful yet industrial look. This was achieved using one material; one pack, one material. Floral Street also requested a fully recyclable packaging solution. Made from natural wood fibres, their pack can be recycled with household paper and this is made even easier due to the monomaterial solution.
Our design team worked closely with Floral Street designers to capture their vision and requirements. The technical challenge was then overcome by the expertise of the James Cropper COLOURFORM™ team. The outcome is a modern, attractive and exciting solution for Floral Street helping customers carry their favourite fragrance home in sustainable, recyclable and reusable packaging.
- An entire packaging solution made from one material
- A colour matched and blended uniquely for Floral Street
- Interchangeable inserts to display the full range
- Precision embossing to represent the brand, describe the product and help customers recycle
- COLOURFORM™ TOUCH finish to reflect a natural and simple approach
- 100% recyclable
- Natural fibres from renewable, well-managed forests – always FSC® and PEFC® certified, Elemental Chlorine-Free (ECF®) or Totally Chlorine Free (TCF®)
A British company that has tremendous heritage, but have seen the future
"Their expertise, their knowledge, and their willingness to be excited about a project and work with us, has been outstanding, and I think the proof in the pudding on that has been what we’ve achieved with the box for Floral Street which has become part of the story of the brand."Michelle Dawn Feeney, Founder & CEO - Floral Street
