The Story of Extract from GF Smith
G F Smith, founded in 1885 and are the world’s largest independent paper specialist.
G F Smith chose to work with James Cropper because they are the best at what they do in this sector. CupCycling is a true innovation and we work with innovators.
Globally CupCycling can have a massive impact on the world. James Cropper are the only company in the world that takes paper cups, takes the plastic out of them, and actually allows us to make beautiful product.
The process of working with James Cropper in launching Extract took about a year, all in all. It’s a complete range of 10 colours, colours of tranquillity, taking you to a place or relaxation.
Extract is a little bit of a game-changer for G F Smith, it’s going to grow and grow and grow.
Everything we do as a brand, working with James Cropper, to disrupt the market. We all have to be innovators, we all have to be disrupters.
James Cropper are an idyllic partner for G F Smith, they understand that we are the market leaders in specialist paper all around the world, so they listen to us, they work with us and we work very closely with their technology department and their innovation.
“The paper world doesn’t need another sheet of paper unless it changes things and makes a difference,”
“The mill has invested heavily in the reclaiming fibre machinery. That’s why G . F Smith partnered with them to develop a product that delivered something desirable that will ultimately help eradicate the horrendous issue the world has with plastic lined coffee cups. Every bit of plastic ever made is still on the planet so working with CupCycling was a perfect solution.”John Haslam, Joint Managing Director - GF Smith
