Selfridges and James Cropper CupCycling™ Sustainable Bags
British retailer Selfridges is well known for pushing boundaries and setting global trends. A winner of awards for its innovative approach to sustainability, the department store has been focusing on buying better and inspiring change. In a pioneering environmental move, Selfridges is championing the collection of used cups from its retail stores and offices and handing them over to James Cropper to upcycle through it's unique CupCycling™ process into beautiful paper for the store’s iconic yellow shopping bag. Paper being used to create its iconic yellow shopping bags in a completely unique closed-loop recycling solution demonstrates the storytelling power which packaging holds.
The paper for Selfridges bags now combines fibre from coffee cups with wood pulp from sustainable forestry sources, and is aligned with Selfridges' commitment to proactively tackle environmental issues with initiatives within its retail stores.
"With our partners James Cropper and Veolia, we can take coffee cups, a waste product of ours and transform it into our yellow kraft bag, thereby closing the loop on that particular stream. Not only that, but the bags can still be recycled for years to come."Chris Brant, Retail Projects Director and FM - Selfridges
Selfridges believe that together, through our daily actions, we can create a more sustainable future for people and the planet. Selfridges are committed to buying better and inspiring change including their partnership with James Cropper's CupCycling™.
