"Colour plays a major role in supporting all of these functions. A specific shade, rooted in a brand’s heritage or values, will become a powerful contributor to the recognition and to the expression of this brand. Colour is a shortcut to what the brand stands for, and what it believes in. A shortcut to the brand’s roots and to its history - no matter how long or short that may be.
For Vashi, I chose bright orange materials to illustrate the jeweller’s disruptive approach within a relatively conservative market. Colour, together with texture and structure, is a key component of my work as a packaging designer. And perhaps one of the reasons I rarely feel the need to apply complex graphics to my work."
Vincent Villeger, Luxury Creative Consultant.