The Making of Waldorf Grey Paper
Waldorf Astoria New York - A New Chapter in History
In a city of a million stories, few have been as compelling as those lived in the Waldorf Astoria. A globally renowned icon, it has been a beacon of timeless glamour and luxury for over a century.
Noë & Associates obtained a sample of the brick and with James Cropper and G . F Smith Colorplan as their paper specialists, worked together to develop a unique ‘Waldorf Grey’ paper.
Following a total restoration from sidewalk to spires and the purchase of the hotel in 2016, Noë & Associates were appointed to bring the project to life.
“There is an awesome responsibility that comes with restoring such a timeless part of New York’s and the world’s cultural fabric. The Waldorf Astoria will always be an American icon.”Skidmore Owings & Merrill
When researching the Waldorf Astoria and meeting architects of the restoration, Skidmore, Owings & Merrill, it was discovered that the unique facade of the building is composed of brick especially made for the hotel in 1929 called Waldorf Grey. Part of the restoration was a complete cleaning of this brick bringing it back to its original grandeur and colour.
The brick colour was analysed by the team of specialist colour technicians in James Cropper on-site laboratory, and the colour recipe for Waldorf Grey was approved.
We created seven tonnes of fully recyclable FSC certified paper just for this project. The paper also has a stunning embossing texture and is a constant celebration of the craft, attention to detail and the uniqueness of the building.
This coveted landmark offers the unique opportunity to own a private condominium residence in one of New York’s most legendary buildings.