ANTIVIRAL TECHNOLOGY CLEANS UP PACKAGING HYGIENE CONCERNS

Britons now consider hygiene of packaging as their number one concern as a result of Coronavirus.

James Cropper conducted Attitudinal Consumer Research* into the tension between hygiene and beauty when it comes to packaging. In the wake of COVID-19, consumers are looking for confidence that the packaging they come into contact with is as safe as it can be and hygiene is now the number one concern for people.

More than three quarters of Britons now consider the hygiene of the products and packaging they interact with and almost half of us believe those concerns for safety and hygiene will remain after the pandemic.

*2,164 general UK adult consumers were surveyed, October 2020