COLOURFORM & MAISON RUINART THINK OUTSIDE THE BOX

Following two years of research and design, James Cropper COLOURFORM™, working with Pusterla 1880, will see its first eco-responsible packaging for champagne brand Maison Ruinart showcased in Selfridges as part of the store’s ‘Project Earth’ sustainable initiative both in-store and online.

The second skin casing is nine times lighter than the existing box and reduces the carbon footprint by 60%, compared to the current generation of Ruinart boxes.