Experts in creating beautiful papers by blending combinations of fresh and recycled fibres. FibreBlend is more than just a product or process, it’s at the heart of our purpose as recovered fibre manufacturers: Pioneering materials to safeguard our future.
Our FibreBlend model embraces the key strands of a circular economy system, with an intricate understanding of fibre from over 175 years of papermaking. Ensuring luxury and sustainability at the heart of our paper and packaging portfolio, we use a variety of carefully selected natural and renewable fibres for our paper products, categorised by fibre source.
The dedicated team of recovered fibre experts at James Cropper committed to perpetual sustainable fibre innovation. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging - transforming waste into beautiful paper and packaging is at the core of our mission. But it doesn’t begin and end with recovered fibre. We believe that the perfect balance of paper performance, a sustainable story and visual appeal lives in the unique blend of virgin and recycled fibre.
CUPCYCLING™
Used coffee cups and cup offcuts
FRESH
Virgin wood and non-wood
WORK
Recovered from places of work and education
MILL
Reworked from our own production processes
THREAD
Upcycled textiles
TRIM
Recovered from industry
Taking a bespoke approach to each project means that we are able to select the perfect blend of fibres to ensure the desired outcome is achieved.
Being selective of the supply chain is key; our team conducts rigorous tests to validate the quality of the fibre stream.
Stringent fibre selection takes us a long way to achieving the same results which virgin fibre offers. However, the key to zero compromise in terms of quality and environmental impact is absolutely in the blend of virgin and reclaimed.
All fibre sources are responsibly managed and certified to FSC or PEFC chain of custody systems. The fibre combinations we use not only support the regeneration of forest ecosystems but also keep materials in use;
through a commitment to constant fibre innovation, we have found solutions to tackle societal challenges on waste by upcycling problematic materials into high value paper products.
FibreBlend is more than just a product or process, it’s at the heart of our purpose: Pioneering materials to safeguard our future. Our FibreBlend model embraces the key strands of a circular economy system, driven by design. -
• Reduce waste
• Circulate products and materials (at their highest value)
• Regenerate nature
We use a variety of carefully selected natural and renewable fibres for our paper products, categorised by fibre source.
The team of recovered fibre experts at James Cropper are committed to perpetual sustainable fibre innovation. But is doesn’t begin and end with recovered fibre, we believe the perfect balance of paper performance, a sustainable story and visual appeal lives in the blend of virgin and recycled fibre.
Did you know?
71.4%
In 2021 71.4% of all paper and board consumed in Europe was recycled, much of this is derived from locally sourced office waste
83%
Paper based packaging is recycled at a rate of 83%, which is more than all other types of packaging materials
76%
In 2022 the European paper value chain have renewed it's pledge to contribute to the EU's new model of circular economy and recycle 76% of all paper consumed by 2030
50%
Our aim by 2025, is that in using our FibreBlend UpCycled Technology, 50% of our paper will be made with recovered fibre and 50% Fresh fibre
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