SUSTAINABLE PACK DESIGN ALL WRAPPED UP! APPLYING PLANT-BASED DYES TO PAPERS FOR PREMIUM PACKAGING
03/10/22 3 min read
To coincide with our partnership with the Wainwright Prize, we are releasing a palette of papers inspired by the footsteps of famous Lake District walker Alfred Wainwright himself. Made with 100% recycled fibre and dyed with natural ingredients, our first two shades, Limestone and Herdwick Brown, are both derived from Rosemary extract.
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FROM PLANT TO PAPER
Natural dyes are sourced from renewable origins that can be replenished responsibly, including food waste and inedible plant sources. They also offer a great alternative to traditional synthetic dyes, but are only available in a small palette of colours and can also be challenging to reliably bind to paper.
We have started with the addition of two natural botanical dyed colours for the Wainwright collection, made using renewable, non-edible waste from Rosemary production which is turned into dyestuff. By repurposing waste, these high-performance natural-based dyes are helping to support the transition to a more circular economy.
Great care is taken in the selection of dyes, a major raw material, to ensure good substantivity to cellulose, and safe usage in production. The papers in this collection are inherently biodegradable, should they end up in the environment, they would naturally degrade. However, recycling is always recommended so that the valuable paper fibre can be given another useful life.
There is no one magic solution for creating sustainable solid-dyed papers. We work with the best available dyes with great binding efficacy to cellulose, ensuring the dyes are bound fast to the paper fibres and not wasted. All aligned with the green chemistry principle; to reduce waste and use fewer material inputs as much as possible. In parallel, we’re constantly searching for new solutions and partnering with innovators to scale the next generation of dyes that are kinder to the planet. We are working on diversifying the types of dyes that we use, and investigating botanical dyes extracted from a wide variety of origins including plants, shells and fungi, to name just a few.
Wainwright Colours from Nature is available from stock in packs of 50, but the dye technology can also be applied to bespoke products through our Tailor Made service. Both shades are available in B1, 350gsm.
The collection is made using 100% recycled fibre, comprised of 60% locally sourced pre-consumer waste, and 40% post-consumer waste sources.
The paper is certified to the FSC® recycled label, which recognises the important role that recycling paper plays in the entire paper lifecycle.
• ISO 14001:2015 cert. no. EMS 57536
• ISO 9001:2000 cert. no. FM 10048
• ISO 50001:2011 cert. no. ENMS 623280
• ISO 45001:2018 cert. no. OHS 93474
• FSC® STD-40-004 cert. no. TT-COC-002177
• PEFC/16-44-002 cert. no. BMT-PEFC-0252
• Manufactured in Great Britain
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