Wainwright Colours from Nature
Pioneering materials to celebrate our environment
To coincide with our partnership with the Wainwright Prize, we are releasing a palette of papers inspired by the footsteps of famous Lake District walker Alfred Wainwright himself. Made with 100% recycled fibre and dyed with natural ingredients, our first two shades, Limestone and Herdwick Brown, are both derived from Rosemary extract.
FROM PLANT TO PAPER
Natural dyes are sourced from renewable origins that can be replenished responsibly, including food waste and inedible plant sources. They also offer a great alternative to traditional synthetic dyes, but are only available in a small palette of colours and can also be challenging to reliably bind to paper.
We have started with the addition of two natural botanical dyed colours for the Wainwright collection, made using renewable, non-edible waste from Rosemary production which is turned into dyestuff. By repurposing waste, these high-performance natural-based dyes are helping to support the transition to a more circular economy.
Great care is taken in the selection of dyes, a major raw material, to ensure good substantivity to cellulose, and safe usage in production. The papers in this collection are inherently biodegradable, should they end up in the environment, they would naturally degrade. However, recycling is always recommended so that the valuable paper fibre can be given another useful life.
A COMMITMENT TO SUSTAINABILITY
There is no one magic solution for creating sustainable solid-dyed papers. We work with the best available dyes with great binding efficacy to cellulose, ensuring the dyes are bound fast to the paper fibres and not wasted. All aligned with the green chemistry principle; to reduce waste and use fewer material inputs as much as possible.
In parallel, we’re constantly searching for new solutions and partnering with innovators to scale the next generation of dyes that are kinder to the planet. We are working on diversifying the types of dyes that we use, and investigating botanical dyes extracted from a wide variety of origins including plants, shells and fungi, to name just a few.
The collection is made using 100% recycled fibre, comprised of 60% locally sourced pre-consumer waste, and 40% post-consumer waste sources. The paper is certified to the FSC® recycled label, which recognises the important role that recycling paper plays in the entire paper lifecycle.
Wainwright Colours from Nature is available from stock in packs of 50, but the dye technology can also be applied to bespoke products through our Tailor Made service. Both shades are available in B1, 350gsm.
For more details, download the full technical data sheet below.
The Wainwright Colours from Nature Mailer won a Bronze Drum Award 2022. The awards are a global program which recognizes best practice, the best companies and the best people from across the marketing and communications industry.
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