Sustainable packaging solutions take centre stage at Luxepack New York

Luxe Pack New York held its 16th annual exhibition at New York City’s Pier 92.

Luxe Pack New York held its 16th annual exhibition at New York City’s Pier 92.  More than 3,500 industry professionals attended the show, which featured 240 packaging suppliers specialising in premium packaging for cosmetics, fragrance, fashion, fine food and more.

This year sustainable packaging products and solutions were front and centre at the “In Green” awards. Luxe Pack honoured, 2 exhibitors who demonstrated revolutionary sustainability, Golden Arrow won for its luxury moulded fibre packaging created from bamboo and bagasse, and James Cropper for it’s unique CupCyclingTM initiative.

It is estimated that consumers globally go through 600 billion paper and plastic cups every year, according to research by Starbucks. The paper cups are lined with a thin layer of plastic which is difficult to separate from the paper, therefore difficult to recycle.

James Cropper may well have the solution for the paper cup problem in the UK, with big brands behind the initiative, including Costa Coffee and McDonald’s installing cup collection stations. The CupCycling plant currently has the capacity to process 500 million annually.

“We’re delighted to have won the Green Award at Luxe Pack New York for the second year running,” said James Cropper market sector manager, Stefan Pryor. “With CupCycling, we’ve developed a scalable and innovative solution to the issue surrounding coffee cup waste in the UK, and since launching last year, we’ve brought many major brands on board – both those supplying used cups for recycling and those using the resulting fibre in their packaging. By using this high-quality, eco-friendly fibre source, brands are able to enhance their sustaina­bility credentials while enriching their brand story and appealing to new and existing customers: a win-win.” Read more from Stefan at:

The In Green awards in New York were hosted by Instagram influencer Anjelika Kour and judged by a panel of industry experts.

Jamie MATUSOW, Editor-in-Chief, Beauty Packaging Magazine


Erica HILLMAN, Director of Creative Services, TARTE: HIGH PERFORMANCE NATURALS™

Anne BRACEY, Senior Director, Creative, CLARINS USA


Dr. Sandeep KULKARNI, Founder & President, KOOLEARTH SOLUTIONS INC.

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