Like a ‘second skin’ made of paper, the pack design follows the lines of the champagne bottle’s emblematic curves, in a single piece. The perfectly opaque casing provides protection against the light, ensuring the integrity of the champagne flavour is preserved until the bottle is opened.
"We were able to use our extensive knowledge and skill in developing textures for traditional papermaking and were able to adapt these for the moulded pulp process. The COLOURFORM™ innovation has truly pushed the boundaries of pulp moulding in angles, curves and forming in the creation of the Ruinart Second Skin."Patrick Willink, M.D. COLOURFORM™
The innovation in design associated with this collaborative project has truly pushed the boundaries of pulp moulding including the angles, curves and forming.
James Cropper is located on the edge of the English Lake District, a World Heritage Site, Cumbria, UK.