Environmentally conscious innovation for luxury packaging behind seven award wins
James Cropper, a global leader in advanced materials, luxury packaging, and paper products, took home seven prestigious awards at the Pentawards, a celebration of global packaging design excellence.
The collection of wins included four coveted gold awards for the papermaker’s innovative collaborations with Perrier-Jouët, Dom Ruinart and Off-White, all setting new benchmarks for conscious packaging design.
One of the heroes of the event was the Perrier-Jouët Belle Epoque 'Cocoon' Gift Wrap which scooped two of the leading wins. The eco-designed gift wrap redefines luxury and sustainability, seamlessly blending paper pulp and vine shoots to craft an exquisite box that marries beauty and environmental responsibility without compromising on quality.
The partnership with Maison Ruinart also earned us a gold award. The chalk wrap design revolutionised the champagne market, offering a fresh facet of innovation to encase the prestigious bottles of this iconic brand.
In the realm of beauty packaging, we clinched another gold award for its exceptional 'Paperwork' range designed for Off-White™. This four-piece pulp box, used for fragrances, nail polish, or make-up, is a shining example of sustainable design, crafted from mono-materials and produced using 100% green energy, eliminating plastic entirely.
Also securing a silver and bronze award for our work with Lancôme, and a bronze for our own ground-breaking packaging concept, which showcases the limitless design possibilities of moulded fibre.
The multiple wins demonstrates the commitment to sustainability in design, in a transformational year for the business; which saw the Group’s established Speciality Paper business combine with Colourform, the award-winning moulded fibre innovation to form the new Paper Products division, now led by Managing Director Richard Bracewell cementing its position as a world-leading packaging innovator.
We’re delighted to have received such wide-reaching recognition at one of our industry's premier events. Delivering innovative solutions to help our customers achieve their environmental goals is our passion; aligning with our own ambitions to do better. For example, our robust decarbonisation roadmap is a progressing well towards cutting natural gas usage by 25% by 2025 and achieving net zero by 2050 across the entire supply chain. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging, transforming waste into beautiful paper and packaging is at the core of James Cropper’s vision. Our FibreBlend Upcycled Technology team is focused on perpetual sustainable fibre innovation, and these award wins further establish our position as a global leader in luxury packaging and paper products.Richard Bracewell at James Cropper Paper Products said
